Resources Library by ANA

Lost in translation

The last decade has seen phenomenal growth in market research activity in emerging Asian markets; much of the growth has been driven by Western multinationals seeking to enter or extend their reach in Asian markets. In response, a dynamic Asia-based...

Catalogue: Asia Pacific 2013: Asia On The Move

Authors: Sue Siewert, David G. Bakken

April 7, 2013

Always on research

In a research world where questionnaires of more than 20 minutes are considered to be 'not done' and consumers are increasingly less inclined to participate in research projects, it is almost a paradox that one would think about long-term dialogues...

Catalogue: CEE Research Forum 2013: Research Remix

Author: Anouk Willems

Company: InSites Consulting

March 17, 2013

How we see the world without seeing it

This presentation describes a digiqual study applying a new way of exploring the drivers of the current smartphone app boom. Using a hybrid approach, 'tested and trusted' and never-used-before qualitative techniques were combined to gather truly...

Catalogue: CEE Research Forum 2013: Research Remix

Authors: Ute Rademacher, Josephin Wandt

Company: Colibri Research

March 17, 2013

Research World (November/December 2012)

In this issue we look at the core of research - understanding the consumer spirit.

Catalogue: Research World 2012

Author: ESOMAR B.V.

December 15, 2012

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel

November 28, 2012

Loading qualitative 2.0

As the world changes, humans evolve to new consumption and communication modes. Formats like t20 cricket, tequila shots, speed dating, mobisodes, express delivery, BBM and twitter symbolize this evolution. in this new world, clients need quick,...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action

Authors: Vishal Sampat, Vartika Hali, Anupama Wagh-Koppar

Company: KANTAR TNS Malaysia

November 8, 2012

Rules of engagement

The war for online quality is being fought at respondent engagement. So far, the solution appears to be identifying offenders and eliminating them. However, not all satisficers are equal; we need rules of engagement that guide us toward eliminating...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Authors: Steven Gittelman, Elaine Trimarchi

November 6, 2012

Global Prices Study 2012

Global Prices Study 2012 is an essential element of any reference library, on the supplier or the buyer side, as a guide to the planning and purchasing of market research. This comparative analysis of the relative pricing of different types of...

Catalogue: ESOMAR Global Prices Study

Author: ESOMAR B.V.

October 11, 2012

Research World (September 2012)

In this issue we look at celebrating change, examining what's new, what's different and what's hot now and in the future.

Catalogue: Research World 2012

Author: ESOMAR B.V.

September 15, 2012